Offer Conversion Tracking

Why It's Important

OfferLogic's approach to conversion tracking allows advertisers and host partners to gain a real-time view into program performance. This also allows our team to continuously optimize the performance of your program. The tracking tag will not be used for billing purposes and does not replace your system of record.

Conversion Tracking Components and Where to Place Them

There are two main components of our tracking capability, both of which must be placed for proper conversion tracking:

  1. The ‘Pixel Base Code' should be placed in the tag across your site(s).
  2. The 'Page Conversion Event Code' that should be placed in the of specific pages where users land upon being considered a ‘conversion.’

The code is unique per client to ensure proper attribution - your partner manager will provide you with the appropriate Base and Event code syntax for your program. The next section outlines what you can expect your partner manager to deliver for placement on your site.

Conversion Tracking Syntax

<script type="text/javascript">
   offerLogic('init', '<YOUR_UNIQUE_ID_HERE>');
   offerLogic('track', 'OfferLogicLoaded');

    <img height="1" width="1" style="display:none" src="<YOUR_UNIQUE_ID_HERE>

Page Conversion Event Code

<script type="text/javascript">offerLogic('track', 'PageConversion');</script>

Tracking Performance in the Dashboard

Once you’ve set up your Conversion Tracking code, you will see data behind the “Pixel Conversions” metric in the OfferLogic Dashboard. This metric will aggregate all conversion event types that are being tracked on your site.